My Heimtextil Diary

For our first time exhibiting at a trade show in Europe I decided to keep a diary of each day’s events. Ha! Easier said than done. There was so much excitement, so much going on and so many people to see and places to go, that my diary plans fell apart immediately. So here are just a few random highlights of our adventures in Heimtextil.

I left behind record cold temperatures in Boston.

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I flew to into Frankfurt, where the weather was lovely… much more pleasant for walking and exploring the old town, and having dinner with my artist friends. I was delighted to find that Frankfurt is a very walkable city; the tram, subway and buses are easy to use (and free with your Heimtextil badge!).

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Anisa's rendition of Römerberg, the rebuilt "old town" of Frankfurt.

Anisa's rendition of Römerberg, the rebuilt "old town" of Frankfurt.

The show was tons of fun, especially meeting all the people. I met some artists I have consulted with, as well as clients I have wanted to reach for a long time. There were lots of new faces from the US and abroad.

One of the highlights of the trip was meeting Janna Krupinski for the first time! Although she has been with Jennifer Nelson Artists for almost a year, we had never actually seen each other in person. It was wonderful to discover that Janna is as funny and smart as she is talented. 

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Artists Janna, Rae Ritchie, Anisa Makhoul and myself all stayed together in an AirBnB. What a treat! We had a great time. One of my favorite parts of being an agent is the enduring friendships I have with my artists.

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I wondered how I would fare in Germany since I don’t speak that language. Just fine, it turns out. The German people are very kind and accommodating. Having a few German words and phrases to express pleasethank you, and good day goes a long way.

Wow! Heimtextil is a busy market, with some beautiful elaborate booth construction. Two doors down from me, a designer even built a log cabin in the space. The show was really something to see.

Lots of beautiful work was on display. This is a new market for us and I realized we still have more to learn. Prints at Home Decor shows are HUGE (~24 x 36")… so our prints looks a little small in comparison. Most of the artwork is repeat patterns, as clients are buying and licensing for wall, furniture, bedding and other home surfaces.

In comparison to a show like SURTEX, Heimtextil offers more for your investment. The booths are ample size, the tables are amazing and come complete with lockable tables and a small cabinet. The extra chairs, lights and tables do not cost a fortune. The space is large and the aisles wide. 

There was a good feeling of camaraderie with my Blue Print friends as well. Brenda Manley was just across from me and Paul from Cinnamon Joe was just around the corner. Friendships with other agents makes the world feel a little smaller, even thousands of miles from home.

After the show each night we had had one delicious dinner after another: Indian, Italian, French and the last night, Vietnamese. Frankfurt is a cosmopolitan city with lots to offer. Then we came back to our AirBnB where the artists painted, and we drank wine from teacups and talked. That was my favorite part!

Rae Ritchie sketchbook (left) and Anisa Makhoul's (right)

Rae Ritchie sketchbook (left) and Anisa Makhoul's (right)

Saturday we took a train to Freiburg to be tourists for a day. It is a charming little town! We took an early train from Frankfurt, ate spaetzle (German pasta/dumplings) with wurst and lentils, found an amazing o market in the square and an little shop where Christmas is happening 365 days a year! On the way back, Anisa even bought champagne for us to enjoy in the train!

Overall, the trip to Heimtextil was a success. We licensed work for window coverings, bedding, pillows and rugs in Mexico, US, Europe and Asia. We met several US clients and very importantly expanded our database to many new clients from around the world. 

Now that the show is over, I am going to enjoy some R&R in Budapest (where my brother lives) and visit the Szechenyi Baths in the morning before the US is even awake! Pure bliss and $20 for a one-hour massage. I can hardly wait. :) Jennifer

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Fasten your seatbelts!

Thank you for making 2017 our best year ever. We couldn't have done it without you!

As we get ready for 2018, and our third year in business, we have plans to be even bigger and better.

First up: trade shows. This month, we'll be attending Heimtextil in Frankfurt (a fantastic home decor show and our first European trade show!). In May, we'll be at Blue Print NYC and SURTEX in Manhattan. And in October, see us at Blue Print San Francisco (our first time exhibiting on the West Coast). For this reason alone, 2018 promises to be an amazing year. I will send out flyers announcing dates, so you can book your appointments well in advance.

Secondly, we're launching two new newsletters. One will be just for clients in the Home Decor category. We'll include hand-selected art that lends itself specifically to that purpose. Every other week we will share trendsetting work from some of our artists. If you're not already on our list for Home Decor, just sign up to be included!

Anisa Makhoul's  dramatic floral stripe available for home decor licensing or purchase.

Anisa Makhoul's dramatic floral stripe available for home decor licensing or purchase.

And in this same vein, we're adding a regular newsletter intended only for clients in the publishing world. The new Books newsletter will spotlight recent book projects some our artists have completed, and include sample artwork that's particularly suited to books. Want in? Sign up for one (or both)!

Miriam Bos  for Walter Foster

Miriam Bos for Walter Foster

Thirdly, we have some big news! As our workload has increased (thank you!) we have added a new member to the JNA team. Please welcome Nanda Rust, a brand new Artist's Agent here with me. Nanda has a sparkling personality and lots of experience that make her more than qualified to keep things running smoothly in our newly-expanded office. An artist in her own right, and an accomplished photographer, Nanda is great at keeping our images organized, and providing service with a smile. Come by and meet her at Blue Print and SURTEX in May. 

Thanks to Nanda's help I'm now able to spend more time out of the office and on the road, such as my recent trips to visit publishers in NYC and artists in the UK. If you call the office and Nanda answers please give her a warm welcome. 

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Last, but not least, I want to re-commit to serving you in the best way possible. If there's something we're not doing well, let us know. If you have an idea for a way to improve our service to you, we're all ears. Suggestions? We would love to hear them.

Thanks again for being part of this journey, from being a start-up in 2015 to becoming a successful (though intentionally small) agency in the past two years. And thanks for joining Nanda, myself and our ten wonderful artists as we venture into an exciting new year, filled with promise and lots more gorgeous artwork ahead. Happy New Year.

Kindly, Jennifer