Happy holidays dear friends! I am over the moon excited to share a project I worked on for the Los Angeles Times last month! When Jennifer contacted me about a project with them, I was so excited, and I admit, a little nervous. When she said they wanted a cover design for their holiday gift guide AND an illustration for an article, I was pinching myself. I’ve always wanted to work with the Times, so this was really a dream come true! Here’s a look into my process for this exciting project.
In the idea stage, I stick to little thumbnails, just to flesh out the ideas in my head before I commit to an entire page. The client said they wanted to focus to be in hand lettering with some imagery that gets L.A. and Cali-handcrafted gifts across.
When I decided on a basic layout that I liked, I proceeded to sketch it out for real! I then sent over to the LA Times team along with a color palette. They had a couple little tweaks as far as landmarks and placement. Once those changes were made, I was ready to proceed with the final art!
This is where the fun part begins; the painting! For this, I painted everything separately, then placed it together in Photoshop. This way, I have more flexibility in terms of layout and color tweaking, if needed.
It was a "star on top of the tree" moment when I added the Los Angles Times logo to the final art!
I followed a very similar process for the article illustration, beginning with a sketch, painting it up, then finessing in Photoshop!
Happy holidays everyone! Cheers <3 Rae