Brand Design & Packaging

Pleasing x Rachel Grant

When Harry Styles launched Pleasing, he built a brand around the idea that beauty should be joyful, a little weird, and entirely without rules.

It was a natural fit, then, to bring in Jennifer Nelson Artists' Rachel Grant, whose illustrated worlds are populated with whimsical creatures, blooming botanicals, and a sense of wonder that refuses to take itself too seriously. The result is a collaboration that feels less like a product launch and more like being invited to a very good party.

Grant's work is all over this one, from the nail polish gift sets nestled in illustrated boxes alive with poodles, party cakes, and fantastical flora, to the immersive pop-up environments that stopped people in their tracks. The building facade mural, the wallpapered dressing room, the framed art hung above a floral settee: every touchpoint carried her hand, turning retail spaces into rooms you wanted to move into. Shoppers weren't just buying product, they were stepping inside a Grant illustration.

This is the kind of collaboration that demonstrates what artist-forward partnerships can do at scale. Pleasing gave Rachel's work a global stage, and she gave Pleasing something no in-house team could manufacture: a genuine artistic point of view that made every surface sing.