Currently, I meet with artists in small group roundtables and one-on-one consultations on a regular basis, as well as for occasional single-topic workshops. If you are an artist in surface design, home decor, publishing, or editorial work and looking to learn more about the industry; or an established artist looking to advance your business and not sure how to get there, the courses listed below will help you.
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Basics of the Business Roundtable | $100 | 1 hour session
In this intimate course (limited to 10 people) we will cover the basics of a professional surface design business. Together, we will discuss setting artistic goals, managing an inventory of images, time-management, popular subject matter, site and social media presentations, pricing your work, and basic marketing. Because there is so much information to cover in a short time, this course will be a fairly formal presentation with time set aside at the end for Q & A.
One-on-One Consulting | $195 | 1 hour session
This special consulting session is designed for individual artists seeking a personalized portfolio review, website and social media audit, and a personalized marketing plan. Before our session, I will have reviewed your portfolio, your website and your social media presence. This review, along with your goals for the session, will inform what we cover. You will with actionable steps towards reaching your career goals.
If you can not make the times below, please send me a note here and I will try to meet with you as early as 8am ET or as late as 4pm ET on a Friday.
Pricing Tips and Techniques for Artists | $100 | 1 hour workshop | 7 June at 10amET
In this workshop (limited to 8 people) Jennifer will review pricing your artwork to maximize income. She will cover a variety of tips and techniques including, how to present your work to get the best price possible, typical client budgets, how to avoid undercutting yourself and the industry at large, understanding various types of licenses, and how to be sure you get an advance on a royalty agreement. You will also learn about setting terms for clients wanting to present your work to secondary clients. Participants will come away with a list of questions to ask and a spreadsheet to figure potential income on royalty agreements..
Jumpstart your Marketing Efforts | $100 | 1 hour workshop | 13 June at 10amET
This workshop (limited to 8 people) acknowledges that knowing when you’re getting through to your audience can be tricky. There are so many ways to reach out. Are personalized emails better or newsletters? What about sending snail mail postcards with your art on them? In this 1 hour workshop, we will go over best practices when it comes to communicating with clients. You will come away with ideas for following-up with new contacts from trade shows, reaching out to companies you’d like to work with, and maintaining relationships you’ve already created. Additionally, we will talk time management and the biggest traps artists tend to fall in when cultivating a client-base.
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